An apprenticeship with a professional photographer in Palm Springs and a stint as a public relations photographer gave her the technical skills, and when she returned to the horse world in 1982 she ventured full-time in the horse photography business.

A dozen years later, already a highly successful horse photographer, Gail realized the industry trend was shifting toward the electronic/computer end of the business and went for training in computer graphics to keep up with the times. "My marketing abilities are a result of trying things and then assessing what worked and what didn't. I still try to follow through and find avenues that work for different kinds of horses."

Gail was the Official Photographer at the 1994 & 1995 APHA World Championship Shows. Also to her credits, Official Photographer for the Australia National Paint Championships, National Quarter Horse Championships, National Appaloosa Championships, National Halter Championships and National Cutting Horse Futurity for a number of years.

These days, she's as busy with her advertising business as the photography and has emerged as an expert in the field of equine marketing.

 

Gail Bates Advertising & Photograghy P.O. Box 608 Clements, CA 95227 (209) 759-3642 ph/fax Email